There are a lot of services and products that you can find on the internet. Among the many search engine service providers on the internet is Google. A lot of other businesses depend on this platform for relevance and profit. Also, you can use its services to make your own business perform better. If you know how to use the services provided by the tech giant, you can be on your way to becoming an online real estate presence.
What about other search engines?
But what about other search engines like Bing and Yahoo? Although other search engines can also be used, there is nothing that can beat Google right now when it comes to market share. According to Guru Real Estate Marketing, Google has 92% of the search engine market share. This means that almost all internet users are using it as a search engine. It just makes more sense to focus on the biggest market that you can affect. Here are some of Google’s helpful services.
1. Optimize Your Google Results Ranking
Not entirely from Google, but search engine optimization is always a must if you have a website. SEO for real estate agents can keep the leads pouring, and therefore, more possibilities of sales. Take note that the effect is not instant, and you might need to change your technique every time Google changes the algorithm.
2. Utilize Google Maps
As a real estate agent, your product should be accessible to your clients. Throughout the years, Google Maps has been a great business product. Use this free service to help your clients find your listings by adding the “Get Directions” function to your listings from major listing sites and your official real estate agent site.
3. Make Your Own Free Google Business Profile
Did you know that you can advertise your service for free with Google Business Profile? This service appears just after the search bar in the results. You can include your contact number, operating hours, and your website once someone searches something relevant to your services.
4. Edit Your Google Knowledge Graph
If you’re working in your own real estate business, with brand names and logos, don’t forget to use the Google Knowledge Graph to create brand awareness. This graph appears on the right side of results and usually contains a short “about us,” which introduces you to the user.
5. Use Email Marketing Via Gmail
Email marketing is one of the most effective ways to generate leads in real estate marketing. You can use Gmail as it is or gets a personalized business email to formalize your offers. Most users won’t believe you if you’re not using an official business email.
6. Make a Paid Advertisement
For a faster result, you can opt for a paid advertisement. This will place your business on top of the search results, making sure that it is easier for leads to see your content. You need to have a Google Ads account to use this service.